COMMITTED LEADERS WHO MAKE A DIFFERENCE

At Home Based Franchise Group, our leadership team is dedicated to the success and well-being of our franchisees. We prioritize their business achievements, quality of life, and the satisfaction of their employees. Leveraging our extensive experience across numerous brands and industries, we bring together our collective expertise to create something extraordinary – together.

We have gathered a team of the most dedicated and knowledgeable individuals in the franchising industry, all enthusiastically devoted to driving the strategic development, streamline operations, empowering franchisees to operate a successful business. Discover the visionaries and leaders behind Home Based Franchise Group, who consistently revolutionize and innovate to achieve great result for our franchise owners in the HBFG network.

Our Leadership Team is Committed to Your Success

Leo Goldberger

Co-founder and CEO Leo Goldberger is well known for starting Multiple Home-Service brands helping hundreds of franchise owners prosper and grow entry-level businesses into successful enterprises.  Leo takes pride in developing niche home-service brands, giving entrepreneurs a chance to succeed in business ownership.

Curt Swanson

Over the past 30+ years, Co-Founder and COO Curt Swanson has been creating and growing home service businesses, both in the US and Caribbean, while spending the past decade as COO of multiple franchise businesses.  Curt is passionate about ownership, allowing him to motivate and  assist enthusiastic franchise owners to achieve their goals.

Edward Sossner

Edward leads the company’s legal department, navigating and ensuring compliance, mitigation risks, and legal matters across all HBFG brands. With a stellar record of 30+ years in private practice, Edward served as General Counsel for multiple nationally recognized companies across the nation, leading their  legal department.

Beth Swanson

Executive VP Beth Swanson, brings 20+ years of successful operations and management, ensuring accountability across all platforms of HBFG. A strong believer that persistence and optimism are the benchmarks of a successful business, Beth is a champion of processes that spur growth–in both the people and the bottom line.

Chris Woods

As the Director of Operations for Clozetivity, Chris oversees the operations, design and support to all Clozetivity franchises. With a flare for design and natural passion for designing spaces, Chris has taken his love to the next level by providing exceptional technical and aesthetic consults to all of our franchisees of Clozetivity.

Dan Macchiarella

Dan is the Director of Operations for Dryer Vent Squad. With 30+ years of a background in operations,  Dan has a wealth of knowledge base in sales, service, and support. He enjoys helping people, and working with each franchisee to find unique solutions to the challenges of each individual Dryer Vent Squad location to ensure success.

Darren Fettik

Darren Fettik, VP of Operations for Vizta Tint, brings 25+ years of experience in window tinting. He’s personally installed over 10,000 auto, residential and commercial  film, while also being an accredited Judge for the IWFA installation championship matches.  He is one of very few with a license to officially teach the art of window tinting.

Dan O’Leary

Dan joined HBFG in 2024, as VP of operations for The Zippy Garage Doors brand. Dan brings a wealth of experience to the table, having served as Chief Operation Officer at some very notable home service  companies, over the past 15 years. Before transitioning to the public sector, Dan also served as an officer in the US Armed Forces.

Mariruth Kennedy

Mariruth is the VP of franchise development for the HBFG brands, helping franchise candidates a explore and learn about the opportunities of business ownership. Mariruth brings an impressive resume of over a decade of franchise development, helping hundreds of people finding their right fit in business ownership.

Lydia Smith

As the franchise Admin support for all the brands across the HBFG network,  Lydia combines her diverse range of skills with her design acumen to provide all levels of communications between franchisees and corporate staff. Everything Lydia does, she does with passion and 110%, making her a franchisee favorite to work with.

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