ABOUT HOME BASED FRANCHISE GROUP

We are committed to helping people start amazing home-based franchise businesses

Home Based Franchise Group, franchisors of Dryer Vent SquadFrost Shades Window Tinting, and Clozetivity is the culmination of the life work of two seasoned franchise industry pros: Leo Goldberger  and Curt Swanson.  Both have major success in the franchise industry, growing franchise systems, helping franchisors, and working with thousands of individual franchise owners to grow and become prosperous.

Our Mission

We believe franchise ownership is the best way for you to participate in the economy at your full market value. When you have a job, you abdicate what happens to you to someone else and you become trapped in someone else’s plan. We believe in helping people start and grow amazing low-cost franchises that give you the flexibility to achieve your dreams.

Our Goals

We think there’s a problem in the franchise industry when the average franchise opportunity is priced too high and is too far out of reach for the vast majority of potential franchise owners. Anyone should be able to start a business. For someone who hasn’t been a business owner, there needs to be an entry-level business to start and grow. Our main goal is to bring an entirely new generation of franchise owners into franchising affordably and grow the size of the franchise industry as a result.

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Meet our Team

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Leo Goldberger – Founder and CEO

Leo Goldberger is the co-founder and CEO of Home Based Franchise group, and is well known for starting Imultiple Home-Srvice brands prior to starting Home Based Franchise Group. He has helped hundreds of franchise owners prosper and grow entry-level businesses into successful enterprises.  Leo takes pride with devloping niche home-service brands that don’t cost very much to get started, and it doesn’t cost much to continue to operate and grow. There’s very little overhead, which is the most common reason why people go out of business.

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Curt Swanson –  Founder and COO

Curt Swanson is the Co-Founder and COO of Clozetivity. Curt has 8+ years of experience in franchising as he was a co-founder and COO of The Patch Boys. He has been an entrepreneur for 30+ years, creating and growing businesses in the home service industry, both in the US and Caribbean. Curt is passionate about ownership, allowing him to motivate and assist enthusiastic franchise owners with all aspects of a business to achieve their goals.

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Daniel Macciarella – Director of Operations (Dryer Vent Squad)

Daniel Macciarella is the Director of Operations for Dryer Vent Squad. He has been building and growing local businesses for himself and others for over 30 years. Dan has a broad knowledge base, with a focus on the construction and mechanical trades, including sales, service, administrative and support. He enjoys helping people, and working with each franchisee to find unique solutions to the challenges of each individual Dryer Vent Squad location to ensure success.

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Darren Fettik – VP of Operations (Frost Shades)

Darren has 25+ years of experience in window tinting  of all types. Darren has personally installed over 10,000 residential, commercial and auto  film, while also being an accredited Judge for the IWFA installation championship matches.  

Darren lives for helping others, and his hard work ethics is contagious. Our franchisees love to learn from his experiences and his 25 years of window films installtion. His support and love of teaching make him a franchisee favorite.

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Beth Swanson – Executive VP (HBFG)

Beth Swanson serves as our Executive VP, ensuring accountability on every level of the business and focusing on communications across all platforms of our network. Beth has a record of success over the past 20+ years of operations and management with multiple nationwide brands. A strong believer that persistence and optimism are the benchmarks of a successful business, Beth is a champion of processes that spur growth–in both the people and the bottom line.

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Chris Woods – VP of Design & Operations (Clozetivity)

Christopher Woods is the Clozetivity VP of Design who provides support and assistance to all Clozetivity franchises. Chris has always had a flare for design and has built several homes and designed several spaces for himself, and others. He has taken his love for design and customer service to the next level by providing exceptional technical and aesthetic consults to all of our franchisees as they create custom spaces for each customer.

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Lydia Smith – Franchise Admin Support (HBFG)

Lydia Smith is the Franchise Administrator Support, combining her diverse range of skills with her design acumen to provide all levels of communications between franchisees and corporate staff.

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